Duncan Macleod
Oxfam Unleashes Inner David with Synocpated Storytelling

Oxfam Unleashes Inner David with Synocpated Storytelling @oxfamamerica @WandererAaron @WanderFeed @http://wp.me/p2YqKl-pP3

Oxfam America is running “Be David”, an inspiring long-form PSA telling the story of Joanna Manu, a woman who stood up to mining giants in Ghana and inspired a community organising movement. Joanna attended a training session sponsored by Oxfam America and stood up against land threats and environmental hazards wrought by an open pit gold mining company. The film, connecting Joanna’s story with…

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We don’t want you here in Israel and Palestine

We don’t want you here in Israel and Palestine @ThePCFF @bbr_saatchi

Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle Families Forum(PCFF) is running “We Don’t Want You Here”, an online advertising campaign calling for peace. The film features Palestinian and Israeli residents who have lost a close family member to the conflict between the two nations. The PCFF operates under the principle that a process of reconciliation is a…

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Favourite Child Detector for Modern Families

Who’s your favourite? Try Favourite Child Detector for Modern Families @primetv_nz Modern Families @FCBNZ @Topcat367

Parents will never tell you who their favorite child is. So to promote the new season of the politically incorrect comedy Modern Family on New Zealand’s Prime TV, FCB New Zealand invented a gadget that will. The Favourite Child Detector analyzes parents’ Facebook behavior – including “likes,” tags, comments and photos – to determine which child they favor. To test where you rank with your…

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Amnesty Send a Kiss

Amnesty Send a Kiss campaign challenges homophobia @ddb_budapest

Amnesty International in Hungary has launched “Kiss Against Homophobia”, (Szabad A Csók) an online campaign designed to raise support for the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. Visitors to the Amnesty Send a Kiss campaign website, kissagainsthomophobia.com and szabadacsok.huare invited to upload a puckering…

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UNICEF and Qantas Redeem 5 Cent Pieces

5 Cent Pieces redeemed @UNICEF @Qantas @irisworldwide TheFeds360 @Heckler_HQ @nylonstudios @MusicMillAU

UNICEF and Qantas are running “5 Fund”, an Australian campaign designed to inspire a nation to turn something that they think is practically useless, the 5c piece, into the most powerful coin in the world. To the average Aussie a 5 cent piece is seen as almost useless. Every day it’s simply discarded and left behind. Some would even go as far as to say the 5c piece is becoming more of a hassle to…

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Suna GPS Billboards

Suna GPS Traffic Updates

Credits

The Suna GPS campaign was developed at Clemenger BBDO, Melbourne by executive creative director James McGrath, creative director Damien Royce, creatives Julian Schreiber and Tom Martin, account service Ruth Leigh and planner Tim Beveridge, with photographer Mat Baker and retoucher Carl Baker.

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Paper Cuts Guillotine Experience

Paper Cuts Guillotine Experience courtesy of Mandy Smith & @halkirkland @random_studio

Paper Cuts is an interactive paper guillotine by artists Mandy Smith and Hal Kirkland. It invites people to experience the world’s most recognizable instrument of death, head first. However, unlike its deadly ancestor, this blade offers nothing more final than a paper cut. The Paper Cuts guillotine experience, hosted in Amsterdam and London, brings a new twist to this infamous apparatus by…

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Rosetta Stone Create a Smaller World

Rosetta Stone Create a Smaller World 2nd language campaign produced @energybbdo @pulsefilms @MPC_VFX

Rosetta Stone has just unveiled “Create a Smaller World”, a multi-platform advertising campaign encouraging millennials to learn a new language using online software. Every day, millions of people use a second language to make a happier, smarter, and more connected world. The multimedia campaign, online at rosettastone.com/smallerworld, includes TV, radio, print, digital marketing and social…

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Jordan Brand Pays Respect to Derek Jeter

Jordan Brand @Jumpman23 Pays Respect to Derek Jeter @wiedenkennedy @millchannel @HeardCity @Company3

Nike’s Jordan Brand is honouring New York Yankees captain Derek Jeter with an advertising campaign using the “Re2pect” theme, a reference to his position as Number 2. A 90-second commercial features some of Jeter’s biggest fans and even his rivals tipping their caps to pay homage to Jeter. “No matter what hat you wear, tip it to The Captain.’ Jeter, who is serving his final season as baseball,…

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Germany World Cup Winner celebrates with Beer @bayern3

Bayern Radio has pulled off a worldwide viral video hit with “Germany Is The Worldcup Winner In Brazil”, a 9 second YouTube commercial.