Duncan Macleod
Staedtler Pencils Where It All Begins

Staedtler Pencils Where It All Begins @LeoBurnettAsia

Staedtler Hong Kong has followed up the success of its “Where It All Begins” advertising campaign with a further set of print advertisements featuring shaved pencils. Inspired by Dalton M. Ghetti, in Bridgeport, Connecticut, the campaign shows how classic designs were born from pencil sketches. Staedtler’s pencil tip graphite has been crafted into microscopic miniatures: “Helvetica”,…

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Scrabble Power of Words

Scrabble Power of Words in digital fusion campaign from @elefantebianco @flashback62 in Ukraine

Ukraine agency Twiga and design studio Tough Slate Design have produced a set of four print advertisements for Scrabble, using digital manipulation to provide creative word plays. The fusion campaign puts the cat in caterpillar, the crow in crowbar, the pen in penguin and car in carrot. “The power of words”.

Scrabble Caterpillar

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Trivial Pursuit in Print Puzzles

Trivial Pursuit in Print Puzzles shortlisted CLIOAwards great work from @alexandreherve @DDBParis @HasbroNews

Trivial Pursuit the Hasbro board game, is presented in a series of seven print and outdoor advertisements from DDB Paris, each using an empty category wedge to evoke the game’s test of general knowledge. What’s the name of Great Pyramid of Giza? Who appears on Mount Rushmore with George Washington, Thomas Jefferson and Abraham Lincoln? Name the major character in the 1933 film directed by Merian…

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The Sounds of GE in Big Drop

Check out The Sounds of GE in Big Drop @generalelectric @matthewdear @TuckerWalsh_com @mssngpeces @barbarian group

GE has released “The Big Drop”, a sound and vision work as part of “The Sounds of GE”, showcasing the crucial role of sound in GE’s engineering. Audio recordings are used by engineers to perform real-time diagnostics of airplanes, locomotives, power turbines and medical equipment, allowing for prediction and diagnosis of faults, maintenance to be scheduled, and failures to be avoided before they…

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OK Go The Writing’s on The Wall wins @MTV #VMA VFX award. Congrats @okgo Aaron Duffy @bobparti Damian Kulash 1stAve

OK Go’s music video for “The Writing’s On The Wall” has won the Best Visual Effects award at the 2014 MTV Video Music Awards.

Samsung Galaxy Takes Ice Bucket Challenge

Samsung Galaxy Takes #IceBucketChallenge in @SamsungMobileUK campaign designed @CheilUK

Samsung Mobile UK has joined the ALS Ice Bucket Challenge with a YouTube video featuring the Samsung Galaxy S5. Amyotrophic lateral sclerosis, also known as Motor Neurone Disease and Lou Gehrig’s disease, has been connected with the Ice Bucket meme over the last month. Participants have ice cold water poured over themselves while challenging others to take up the challenge and/or donating funds…

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Electrolux Washing Reimagined

Electrolux Washing Reimagined in textile art film from Pitchanan Sornyen, Saatchi & Saatchi Thailand, Wakeup Rabbit

Electrolux has released the next expression from their artful appliances idea with a new online film from Saatchi & Saatchi Thailand that demonstrates the artistic capability of its washing machines. Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, ‘Washing: Re-Imagined’ uses the magic of art and the power of imagination to highlight…

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Honda Hot and Cold Testing Civic Extremes

Honda Hot and Cold @wklondon @gurkyboy @johnnyhardstaff @rsafilms @MPC_VFX @WhitehousePost @wavestudios @eclectwit

Honda Motor Europe has launched “Hot and Cold”, a new multi-channel campaign celebrating the Civic range and Honda’s unparalleled dedication to thorough testing. The campaign is based on the idea that ‘there’s testing, then there’s Honda testing’, showcasing the dramatic lengths the manufacturer will go to when testing their vehicles, specifically the Civic model. At Honda’s European…

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Puma Forever Faster

Puma Forever Faster @JWTNewYork @gerarddethame @SupplyDemandTV @finalcut_edit @millchannel @tracevfx @kbvrecords

Pumais running “Forever Faster”, an integrated advertising campaign recognising athletes who stand out as individuals through both performance and personality. PUMA’s push to become the Fastest Sport Brand in the World is promoted in a television commercial, print advertising, and out of home work in metro stations, billboards, buses and trains in some of the world’s largest cities. Forever…

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Pinterest Say Hello to Messages

Pinterest Say Hello to Messages @Pinterest commercial filmed by @strikeanywhere @mikegdp

Pinterest has launched “Say Hello to Messages”, an online advertising campaign promoting the new direct messaging system that allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project. A 2:20 minute commercial weaves together three narratives across the globe to deftly illustrate the creative applications of…

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