Duncan Macleod
Philips Afterglow Lights Up Ski Slopes

Philips Afterglow with brilliant LED lighting and floodlit ski slopes @SweetgrassP @PhilipsPR @atomic @PhilipsLight.

Philips TV and Atomic Skis have launched “Afterglow”, a short film using massive lighting and LED suits to film skiers on the slopes at night in Alaska and British Colombia. Ski slopes were lit up using eight 4,000-watt lights, accented by smaller contrast and fill lights. Skiers wore suits each fitted with 7000 LEDs. We’ve embedded the 3 minute teaser video here. See the full 12 minute short…

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North Face Shop Floor Disappears

North Face Floor Disappears @thenorthfacekr

North Face Korea is promoting the “Never Stop Exploring” message with a stunt filmed in a pop-up store in Seoul. Customers shopping for ski jackets suddenly found the displays ascending into the ceiling, and the floor disappearing below them, exposing a safety landing pad. Around them the walls were lined with rock-climbing holds. A North Face jacket was lowered from the ceiling with the message,…

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Chanel No 5 The One That I Want

Chanel No5 #theonethatiwant film @giseleofficial surfing @CHANEL @bazluhrmann @worldWmind @WeAreBiscuit @millchannel

Chanel No 5 has launched “The One That I Want”, a 3 minute commercial featuring Gisele Bündchen, Michiel Huisman and Lo-Fang, set to a song written by John Farrar for the 1978 film version of the musical Grease. A woman, a destiny, a perfume. N°5 #theonethatiwant. The film follows on from Baz Luhrmann’s filmfeaturing Nicole Kidman, launched in 2004. Gisele plays the role of a woman who explores…

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Google launches Android Lollipop

Google launches @Android Lollipop with a series of live action & animated commercials

Google has launched Android 5.0 Lollipop, the new mobile operating system, in association with a range of new Nexus devices, Motorola’s Nexus 6, HTC’s Nexus 9, and the Asus Nexus Player. Previewed at Google I/O, the open source software platform comes with over 5,000 new APIs for developers. A key feature, Material Design, ensures that design is consistent across devices. Content responds to the…

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Keep Your Clothes Looking Young’s

Keep Your Clothes Looking Young’s in New Orleans brand redesign @CPRandPartners @penguinmobb @rockyrusso @ju5tin

After Hurricane Katrina destroyed everything their family had worked to build since 1940, Young’s Dry Cleaningteamed with CPR + Partners to completely redevelop the brand and design a cost-conscious set of tactics to incrementally increase their free pick-up and delivery business. In the three short years since launching the brand, Young’s free pick-up and delivery business has increased by an…

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Leica 100 Years of Photography

Leica celebrates 100 Years of Photography with emblematic short film @fnazca @stink @leica_camera @LaVidaLeica

The year 1914 saw the birth of 35 mm Leica photography as we know it today. Oskar Barnack made the Leitz Camera, the very first Leica, 100 years ago. And now, in 2014, Leica Camera AG is celebrating the centenary year of this occasion with numerous events, exhibitions and exciting new products. The slogan for this centennial celebration is ‘100 years of Leica photography’. Leica has celebrated…

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Peugeot Legend Returns

Peugeot Legend Returns #GTiLegend #peugeot208gti30th @HavasWWGermany @gumprod

Peugeot is celebrating the release of its new 208 GTi with “The Legend Returns”, a contemporary spin on one of their most emblematic ads. Three decades after the release of the Peugeot 205 GTi, and 27 years since its promotional film “GTi and the Bombardier”, the new film aims to portray 30 years of progress in film-making technology in only 90 seconds while giving the viewer a dramatic…

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BBC Music God Only Knows

God Only Knows allstars brought together @bbcmusic @karmarama @RiffRaffFilms @RedBeeMedia @ethanjohnsmusic

BBChas launched a multi-cast music broadcast of the Beach Boys song God Only Knows, starring an “impossible orchestra” comprising an 80-piece BBC concert orchestra, youth choir and 27 well known musicians. Launched simultaneously on October 7 across the BBC’s television, radio and online networks, the music video and single mark the official launch of BBC Music, a combination of new programmes,…

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Thea 12 Year old Child Bride from Norway

Thea 12 Year old Child Bride from Norway in #Stoppbryllupet (Stop the Wedding) campaign from @PlanNorge

Plan Norway, a non profit organisation in Norway, has picked up international attention with the wedding of a 12 year old girl, Thea, to a 37 year old man Gier. Timed to coincide with International Girls Day, the wedding at Kulturkirken Jacob (Jacob’s Church) in Oslo is raising awareness of the plight of child brides forced into violent and sexual relationships, unwanted pregnancy and unsafe…

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Breast Cancer Foundation Logos Against Cancer

Breast Cancer Foundation Logos Against Cancer

Breast Cancer Foundation Singapore is running an advertising campaign using social media branding to raise awareness of the need for self examination. Print and online ads use tweaked Facebook, Twitter and Instagram logos to resemble the shape of a hand touching a breast. The tagline at the bottom reads: “If only you checked your breasts as often” with supporting body copy urging women to do a…

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