Duncan Macleod
Volkswagen Optical Illusion Photography Recreated

Volkswagen Optical Illusion Photography Recreated thanks @ddbspain

Volkswagen is promoting 360° Area View Camera in a print advertising campaign using optical illusions in photography. “One angle is not enough. Volkswagen 360° Area View Camera.” Four trick photos challenge viewers to take a second look: Dog, Baby, Boy and Girl. The low res photos recreate examples of the funny illusion internet meme.

Volkswagen 360 Area View Dog


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What if you were invited to your own funeral?

What if you were invited to your own funeral? @GoForZero Belgium road safety campaign sets speeders up for reality

The Belgian Road Safety Institute (BIVV/IBSR) is running an integrated road safety advertising campaign centred on a funeral for six people known for their speeding. Families and friends invited the drivers to the mock funeral on March 29, held in French and Dutch, where they were able to reflect on the impact of a death on the road. The emotional reality check was caught on hidden cameras in the…

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The Amazing Spider-Man amazed by his Evian baby-me

The Amazing Spider-Man amazed by his Evian baby-me

French water brand evian has launched a new episode in the Baby & Me campaign tied in with the Marc Webb film, The Amazing Spider Man 2. Peter Parker’s super hero persona comes face to face with himself as a child before entering into a superhero dance off. The campaign includes the production of 5000 collector bottles, and elements on Instagram, Twitter, Pinterest and Facebook elements, with the…

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Thai Life Insurance Unsung Hero Warms Hearts

Thai Life Insurancehas produced a new inspiring heart warming commercial, “Unsung Hero”, encouraging viewers to reflect on what’s really important in life. A young man living in the city interacts with those he meets in a spirit of generosity and compassion, without expecting recognition or reward. And yet he does discover something of the good life in the process, seeing changes in his community…

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Seeing MS in Photography

Seeing MS in Photography - 10 brilliant insightful photographs now joined by hundreds more across the world.

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. The Seeing MS project invited nine photographers to depict each symptom in…

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Bonds Protecting Men from Themselves

Bonds Protecting Men from Themselves from Pit Stains and Butt Cracks

Pacific Brands is urging Australian men to protect themselves from awkward moments and awkward stains in a new advertising campaign featuring Bonds underwear. The first television commercial in the “Protect Yourself from Yourself” campaign, “Pit Stains”, promoting the Bonds Flexits Undertee, shows a young office worker who sabotages his own presentation every time he raises his arms – much to the…

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The Expert Engineer in a Corporate World

The Expert Engineer in a Corporate World

London film director Lauris Beinerts has launched “The Expert”, a short film playing on the unrealistic expectations floated in client/agency meetings. Beinerts, inspired by Alexey Berezin’s short story, “The Meeting“, rolls out a funny (or so painful you must laugh or cry) business meeting illustrating how hard it is for an engineer to fit into the corporate world!


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HoneyMaid celebrates wholesome families with love

HoneyMaid celebrates wholesome families with love @HoneyMaidSnacks

Honey Maid, the Nabisco/Mondelez cereal brand, has responded to flak over its “This is Wholesome” celebration of family diversity with a creative film reframing the debate over inclusiveness. The “This is Wholesome” campaign notes in the nearly 90 years that Honey Maid has been part of American families’ lives, a lot has changed. More moms work and more dads stay at home. More kids are brought up…

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The Honda Handmade Series: First DIY Honda Car

The Honda Handmade Series: First DIY Honda Car launched on April 1 #Fitkit @Honda thanks @RPA for a great spin

Honda’s April 1 offering for 2014 includes the launch of the 2015 Fit Kit, the first ever DIY car from Honda. In the spirit of handcrafted culture, the Fit Kit enables handcrafters to build the all-new 2015 Fit hatchback in their own home. The campaign features Vanessa and Caleb, a couple that takes great satisfaction in making things themselves. It’s all online at honda.com/fitkit

Honda DIY Couple


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Tea-Powered Mini Cooper T

Tea-Powered Mini Cooper T launched in time for April Fools Day

Enhancing the company’s sustainability credentials, MINI’s scientists, engineers and product designers have unveiled the new MINI Cooper T – the world’s first vehicle to be powered by a tea-leaf biofuel composite. This revolutionary new model, which is available in a variety of colours including ‘Chamomile Yellow’, ‘Red Bush’ and ‘Earl Grey’, is expected to cause a real stir in the motor industry…

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