Duncan Macleod
Paris Zoo Wildlife Back in Town

Paris Zoo Wildlife Back in Town wins Gold @ClioAwards congrats @PublicisConseil @OlivierAltmann @Benchasan @therym56

Paris Zoo (Parc Zoologique de Paris), at Muséum national d’Histoire naturelle (National Museum of Natural History) ran a print advertising campaign featuring baboons, lions, vultures and a panther along with Paris statues. “Wildlife is back in Town”, the text, tells us that the zoo will be re-opening in April. The Paris Zoo reopened for the public on April 12, 2014 after being closed for…

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Guinness Draught in a bottle

Guinness Draught in a bottle wins gold at @ClioAwards Congrats @iamglimy @nikhilpanjwani @BBDOProxAsia

Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO…

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Times Journalists Bearing Witness in Syria

Times Journalists Bearing Witness in Syria @thetimes @greylondon @betsyworks

The Times recently released “Bearing Witness”, the seventh instalment in the Unquiet Film Series, its collection of films celebrating the historical and cultural impact of The Times & The Sunday Times newspapers. The film documents the kidnapping of foreign correspondent Anthony Loyd and photographer Jack Hill, who were brutally beaten and shot before their release in May 2014. Told through the…

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Apple Watch Designs Revealed

Apple Watch Designs Revealed in 3 videos at the September 9 Live Event

Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt…

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Canal+ Football Cameramen Making Sport Bigger

Canal+ Football Cameramen go to great lengths Making Sport Bigger in football commercial @canalplus @betcparis

CANAL+, France’s premium subscriber channel for movies and sports, kicked off France’s football season with a new campaign featuring their new tagline ‘Making Sport Bigger is Our Sport’. The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans. The spot…

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Gap Dress Normal in Fincher Films

Gap Dress Normal in Fincher Films @wiedenkennedy @millchannel @soundloungeny @light_iron @light-iron

US clothing brand Gap is running “Dress Normal”, a campaign promoting the Spring range of adult clothing. Four black and white films filmed by David Fincher, “Golf”, “Kiss”, “Drive” and “Stairs”, capture models in the middle of critical scenes. Despite wearing conventional clothing each manages to break out of the expectations of normal behaviour. “Being your most authentic self is a style that…

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Apple Perspective in Optical Illusions

Apple Perspective in optical illusions short film inspired by @OKGo video concept?

Apple has released “Perspective”, a short film using optical illusions and typography to present the values of creative innovation associated with the Apple brand. The 2:55 minute video used to open the September 9th keynote address celebrates the people who have always seen things differently. Speaking about the video, Tim Cook said, “Those words mean a great deal to us. They help us express…

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Apple iPhone 6 Launch Bigger than Bigger

Apple iPhone 6 Launch Bigger than Bigger

Apple has launched the new iPhone 6 rangeduring a keynote presentation broadcast globally, along with iOS8 and Apple Pay. The new iPhone 6 is 4.7 inches and 6.9 mm, with 1334×750 resolution. The iPhone 6 Plus is 5.5 inches and 7.1 mm with 1920×1080 resolution. Built on 64-bit desktop-class architecture, the new A8 chip delivers more power, even while driving a larger display. The M8 motion…

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Freia Piece of Norway in New York

Freia Piece of Norway in New York @SMFBoslo @B_REEL @Breelfilms @chimneygroup

Norway confectionery company Freia has released a short film providing a modern edge to the slogan, “Et lite stykke Norge” (A little piece of Norway). Set in both New York and rural Norway, the film is designed to blend the chocolate maker’s deeply traditional and familiar message with the hectic pressures of today’s world.

Freia in Norway


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Wind Papa Reunion

Wind Papa short film from @WindItalia - a moving tribute to father son communication for #fathersday

Italian telecommunications company Wind has commissioned “Papa”, a short film telling the story of a man who travels home from London to see his father face to face. The film uses subtle crossovers between past and present to remind us that sometimes using technology to communicate is not everything. Sometimes we have to communicate close up, facing each other, eye to eye.

Wind Papa Short Film


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