Duncan Macleod
Rosetta Stone Create a Smaller World

Rosetta Stone Create a Smaller World 2nd language campaign produced @energybbdo @pulsefilms @MPC_VFX

Rosetta Stone has just unveiled “Create a Smaller World”, a multi-platform advertising campaign encouraging millennials to learn a new language using online software. Every day, millions of people use a second language to make a happier, smarter, and more connected world. The multimedia campaign, online at rosettastone.com/smallerworld, includes TV, radio, print, digital marketing and social…

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Jordan Brand Pays Respect to Derek Jeter

Jordan Brand @Jumpman23 Pays Respect to Derek Jeter @wiedenkennedy @millchannel @HeardCity @Company3

Nike’s Jordan Brand is honouring New York Yankees captain Derek Jeter with an advertising campaign using the “Re2pect” theme, a reference to his position as Number 2. A 90-second commercial features some of Jeter’s biggest fans and even his rivals tipping their caps to pay homage to Jeter. “No matter what hat you wear, tip it to The Captain.’ Jeter, who is serving his final season as baseball,…

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Germany World Cup Winner celebrates with Beer @bayern3

Bayern Radio has pulled off a worldwide viral video hit with “Germany Is The Worldcup Winner In Brazil”, a 9 second YouTube commercial.

Neil Patrick Harris not drinking Heineken Light

Neil Patrick Harris not drinking Heineken Light @ActuallyNPH @Heineken_US in campaign designed @WiedenKennedy

Heineken USA is running an advertising campaign featuring actor Neil Patrick Harrisnot drinking Heineken Light beer. Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship’s Best Tasting Light Beer, in Heineken’s commercials. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.

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GE Childlike Imagination

Childlike Imagination nominated @Emmys @bbdony @MJZitter @WhitehousePost @method_studios @HeardCity @barkingowlsound

GE’s “Childlike Imagination” television commercial is one of the ads nominated for Most Outstanding Commercial in the 66th Emmy Awards held this year. Launched in February 2014, the ad depicts a little girl dreaming about the amazing things her Mom makes as a GE employee. The commercial illustrates how GE is stretching the limits of human imagination to create brilliant machines that have a big…

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Mammals in Circles Music Video

Mammals in Circles Music Video features @nylonstudios composer Guy Brown post production @Heckler_HQ

Sydney band Mammals has launched a mesmerising music video for their latest single, “Circles”. The music video features Mammals lead singer and composer at Nylon Studios Guy Brown as he makes a journey across unsuspecting landscapes to reach his final destination: a daring cliff face that he then proceeds to leap off before diving deep into the ocean.

Guy Brown running in Mammals Circles music video

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Share the Road in London

Share the Road TV ad addresses road rage @TfLOfficial @mcsaatchi @stink @speade_editors @thejunglegroup @framestore

Transport for Londonhas launched “Share the Road”, an integrated advertising campaign addressing the challenges of using London’s busy streets. The campaign calls for people to change their mind-set from a competitive to a considerate one, and aims to help them rethink their attitudes towards each other. “The Voice of Reason”, shot in black and white, focuses on Londoner Nadine Marshall asking…

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Amnesty International Pens Animated

Amnesty International Pens Animated @tbwafrance, @tbwa_paris @TroublemakersTV

Amnesty International is running “Pens”, a full CG film shot in motion capture, epitomising the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and features the song Iron Sky by Paolo Nutini. Through powerful…

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Ikea Beds in the Sky

Ikea Beds in the Sky fantastic campaign produced @motherlondon @MJZitter @MPC_VFX @WorkEditorial @750mph

IKEA has launched “Beds”, a television commercial focusing on how the perfect bed can help us start the day the right way. Set thousands of feet above the city, the ad tells the story of a woman’s dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning. The ad’s script is an excerpt from William…

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Guinness Empty Chair of Loyalty

Guinness Empty Chair Loyalty ad produced @GuinnessUS @bbdony @WeAreBiscuit @Company3 @WorkEditorial @Absolute_Post

Guinness USA celebrated Independence Day 2014 with “Empty Chair”, a salutes to the character of a community as they honor one of their own who is out of sight, but not out of mind. These people “remind us that a true test of character is what you do when no one’s looking. The choices we make reveal the true nature of our character. Guinness proudly raises a glass to those who are #MadeOfMore”.

Guinness Empty Chair

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